O CEO do PMI diz que os cigarros podem ficar obsoletos dentro de uma década

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“I am convinced it is possible to completely end cigarette sales in many countries within 10 para 15 anos,” said chief executive Andre Calantzopoulos, in a sustainability report published last month. He added that the help of regulators is needed in order for this to become a reality.

PMI already gets almost a fifth of its revenue from non-combustible products, such as its heated-tobacco device, iQOS.

The maker of Marlboro has long been saying that the company’s goal is achieving a “smoke-free future,” and has now started giving a concrete timeline. The company already gets almost a fifth of its revenue from non-combustible products, such as its heated-tobacco device, iQOS.

In discussing studies looking at the relative risks of HnB products, renowned public health and anti-smoking expert Dr. Konstantinos Farsalinos, has long been pointing out that scientific data keeps indicating that the products are significantly safer than regular cigarettes.

Expansão do mercado iQOS

PMI postou um 44.2% aumentar em transferências iQOS, para 59.7bn unidades, com um 40.7% rise to 17.1bn units in the last quarter of 2019. Excluindo os EUA, a gigante do tabaco testemunhou um aumento de participação de mercado nos mercados de IQOS em 1.4 pontos percentuais para 5%. No fim de 2019, foi calculado que havia um total de 13,6 milhões de usuários IQOS, dos quais 9,7 milhões eram ex-fumantes que mudaram para a alternativa mais segura.

E-cigarettes aren’t the Marlboro Man

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Fonte: VapingPost