In 2019, PMI posted a 44.2% increase in iQOS shipments, to 59.7bn units, with a 40.7% rise to 17.1bn units in the last quarter of the year.
Excluding the US, PMI has witnessed a market share increase in IQOS markets by 1.4 percentage points to 5%.
Excluding the US, the tobacco giant has witnessed a market share increase in IQOS markets by 1.4 percentage points to 5%. At the end of 2019, it was calculated that there were a total of 13.6m IQOS users, of whom 9.7m were former smokers who had switched to the safer alternative.
Meanwhile as of February 1st, Japan Tobacco (JT) has cut the prices of its Ploom Tech and Ploom Tech+ hybrid, as even in their home market, the devices continue to lag behind both IQOS and British American Tobacco (BAT)’s Glo.
Similarly, Imperial Brands, the tobacco company which manufactures Blu, is expecting “significantly lower” year-on-year net revenues on its “next generation products” (NGP) as a direct consequence of “regulatory uncertainty and adverse news flow” affecting the market both in the US and Europe.
Read Further: E-CigIntelligence
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