“The issue spilled over onto school campuses, disrupting the learning environment,” Shinoff said, according to the Journal-Star. He and his firm, Shinoff added, conducted investigations into how Juul marketed their products to middle and high schoolers.
Due to Juul’s strategy of marketing their first generations of products on social media, Shinoff and his team argue that this was directly targeted to youth. This again shows no major truth behind the choice to market on social media platforms with the intention of reach adult consumers who are looking for alternatives to traditional cigarettes.
“When a company creates something like this, they have to be held accountable,” Shinoff said, citing the claim that Juul is no better than big tobacco.
This is a developing story.
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