North Carolina Sues E-Cig Companies, Alleging Marketing to Minors

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During a media conference call with reporters on Tuesday, Stein identified the recipients of the lawsuits as Beard Vape, Direct eLiquid, Electric Lotus, Electric Tobacconist, Eonsmoke, Juice Man, Tinted Brew and VapeCo. “There is a vaping epidemic among high schoolers and middle schoolers in North Carolina and the United States,” he said. “I, as attorney general of North Carolina, refuse to stand by as e-cigarette companies entice thousands of children to use their products.”

The advent of e-cigs has led to a significant decrease in smoking amongst youth. According to the state’s Youth Tobacco Survey smoking amongst high school students dropped from 9.3% in 2015 to 8% in 2016

The nonprofit Campaign for Tobacco-Free Kids tweeted “thank you” to Stein for his “leadership in addressing the youth e-cigarette epidemic.” The American Vaping Association (

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