NZ: Vaping Campaign Launch Ahead of E-Cig Ads Ban

0
1546
SSUCv3H4sIAAAAAAAEAH1Ry27DIBC8V+o/WJxjFfwAu/9QtfeqhzWsUxRiIsCpqij/XvBD5VD1xsywszu7t8eHoiADeC3Jc3FLKGJtzOyDg6DtFGl62HhUOlinwSQycfdFIT5AmD36ZLFREgIe49+V3Or3Pu8rLnZhEWNFlMgb2otBcsgUPw9JecGJ7Oz98J8FuJN/ep2Dstb96aS9RGNgQjv7X8/18bGnhSNO8nvJlGV1aBDWrFsMMooRhABRclmxsqFSlMMgWdlLbCTt61GO7dJltSanr4DunG/rqhXaDMOstM0Wd7USTCqos0kuTks9HbMyGz7R5UeIV7TnjJhsWCYn61aIildKkNWsYl1fCc5ZV3WU0u2DVkmWnPNa1qwUwJqyEawt+xGgbBW0teo4pbyPAe8/UMnRdk4CAAA=

The launch of Alt New Zealand’s campaign is right on the heels of an announcement by Associate Health Minister Jenny Salesa, saying that plans to ban vaping adverts are underway. “The legislation that I’m bringing through in the next few weeks will actually make sure that all of the advertising that is allowed at the moment for vaping, it will no longer be allowed in the very near future,” she said on the AM Show last week.

“What our campaign will highlight is just how ridiculous it is that we can’t show people smoking nor can we make any health claims about vaping despite its effectiveness.”

Aside from this announcement, Alt also finds itself frustrated at the growing number of ads by

“The prospect of completely banning all advertising around the most effective tool society currently has to reduce smoking will be completely counterproductive”

“The Government is currently driving a great campaign to encourage New Zealand smokers to switch to vaping. Our latest campaign reinforces that strategy and message, even if we’re forced to be somewhat imaginative. However, the prospect of completely banning all advertising around the most effective tool society currently has to reduce smoking will be completely counterproductive,” says Pryor.

Alt’s marketing campaign will be launched on the 1st of September, and encourages smokers to switch to Alt, pointing out that 40,000 Kiwis have already successfully switched to the popular vaping brand. “We actually believe most Kiwis support advertising restrictions for vaping but not an outright ban. We also believe that clear guidelines for the industry are well overdue.”

“Currently we don’t know where we stand and nor does the public, so no doubt the Advertising Standards Authority (ASA) will get a few emails as a result of our campaign. However, an outright ban would be like taking a sledgehammer to a nut – completely over the top,” says Pryor.

The importance of regulated advertising

“Banning all vaping marketing won’t help reduce our smoking rates. Companies like ours should be able to advertise in a restricted and regulated environment.”

Devery pointed out the importance of being able to advertise in a regulated manner. “Going forward we believe it’s critical to keep informing Kiwis that vaping is an effective tool for smokers to quit and is 95% less harmful than cigarettes. That’s the only way New Zealand will ever get close to achieving its ambition of being a smoke-free country.”

“Banning all vaping marketing won’t help reduce our smoking rates. Companies like ours should be able to advertise in a restricted and regulated environment. We need to be able to target smoking with a healthier alternative, all while protecting young and vulnerable Kiwis and communities,” says Jonathan Devery.

Vape Businesses should be able to advertise the harm reduction potential of e-cigs

He added that e-cig businesses should be allowed to spread the message about the harm reduction potential of vaping. “However, going forward why should it be solely taxpayers funding campaigns to encourage Kiwis to quit smoking via vaping? Private businesses like ours should also be allowed to spread the message in a responsible, restricted, and regulated way.”  

Devery updated the previously made comment about the ASA, pointing out that Alt has not received any public complaints via the agency about their ads yet. “What we do know is that people are not rushing to their phones or computers to lay complaints. Most Kiwis simply don’t have a problem with responsible anti-smoking advertising like ours,” says Jonathan Devery.

Let’s block ads! (Why?)

Source: VapingPost